CLEAR — Scalpcare Before Skincare
This one started with my creative partner’s receding hairline. Thankfully, Axel was a good sport about it. Somewhere between that and a chat with Marco, my CCO, we had an idea for CLEAR.
Shot by the legendary Ale Burset and launched in Turkey for World Health Day. A little reminder to look after your scalp. Because when your skincare routine starts extending up there... you’ve probably left it a bit late.
CREDITS
Creative Directors: Axel Didon & Janath Gamage
Chief Creative Officers: Marco Versolato & Nicolas Courant
Strategy Director: Paul Gage
Business Directors: Louisa Cheong & Pritika Gupta
Account Manager: Sneha Basu
Print Producer: Gina Tan
Head of Production: Gerri Hamill
WPP@Unilever Managing Director: Aanchal Sethi
Chief Strategy Officer: Sumegha Rao
Global Client Lead: David Dahan
Photographer: Ale Burset
AWARDS & RECOGNITION
BEST ADS - Best Prints of the Week
