CLEAR — MAKE YOUR WORLD CUP LEGENDARY
Unilever’s Clear shampoo’s global campaign launched for their partnership as Official Haircare Sponsor of the FIFA World Cup 2026. One of the biggest shoots i’ve done, where we had to cater to over 40+ markets, 4 different regions in the world, shooting in one location (Bangkok)
while making sure the different scenes look like part of the 4 regions, while also having multiple casting comprising of multiple different ethnicities from all the regions. The shots from Emilie Badenhorst were so good, that we ended up making some fun poster out of them too.
CAMPAIGN FILM
CAMPAIGN POSTERS
CREDITS
Agency: Ogilvy Singapore / WPP @ Unilever
Client: CLEAR
Creative Directors: Axel Didon & Janath Gamage
Chief Creative Office: Marco Versolato
Integrated Producer: Luke Pigeon
Strategy Director: Paul Gage
Business Directors: Louisa Cheong & Pritika Gupta
Account Director: Agustine Layocto
Account Manager: Sneha Basu
Head of Production: Gerri Hamill
WPP@Unilever Managing Director: Aanchal Sethi
Global Client Lead: David Dahan
Production: Cream Asia
Director: Emilie Badenhorst
Executive Producer: Michel Teicher
Executive Producer: Timothée Salze-Lozac'h
Post-Production: The Quiet Lab
Head of Production: Randall Lee
Producer: Victor Tan
Editor: Simran Kaur
Online Artist: Hsiao Wei
Music: FVSE
